Why Attend

Master effective media management and advertising strategies with McTimothy Associates’ course, designed to equip you with the skills and insights to optimize your media investments and achieve impactful advertising results.

This Managing Your Media: Planning and Managing PR Campaigns & Advertising training course is a must for any business/organization aiming to employ Public Relations Campaigns as part of their business operation.

Public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.

Event Date: 20/11/2025 – 22/11/2025

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Overview
Course Outline

Objectives

By the end of this course, participants would be able to:

Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Course Methodology

This Planning and Managing PR Campaigns & Advertising course is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focusing on solving those problems.

Who Should Attend?

This Managing Your Media: Planning and Managing PR Campaigns & Advertising training course has been designed for PR practitioners / professionals and for senior professionals elsewhere in the organization who want to use PR / communications tools to best effect in meeting business objectives.

Course Outlines.

Public Relations in Business