The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.
Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.
₦230,000.0000 VAT
Event Date: 13/03/2025 – 15/03/2025
05/06/2025 – 07/06/2025 |
Price: ₦230,000.0000 VAT |
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02/10/2025 – 04/10/2025 |
Price: ₦230,000.0000 VAT |
Course Methodology
The course is interactive and is comprised of lectures, case studies, technical process learning, and supplemental discussions related to various industries and the challenges of implementation.
Course Objectives
By the end of the course, participants will be able to:
Target Audience
This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any businesspersons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Target Competencies
Course Outline The pillars of Conversion Rate Optimization (CRO) Conversion tracking on Google Analytics and AdWords Advanced Search Engine Marketing (SEM) Advanced social media advertising techniques Advanced display and retargeting techniques Advanced Search Engine Optimization (SEO) techniques Influencers and affiliate marketing