Certified Talent Acquisition Professional (CTAP)

Course Objectives

By the end of the course, participants will be able to:

• Explain the impact of current trends on talent acquisition strategies and practices
• Develop an employer branding strategy to boost organizational ability to attract talent
• Design an efficient and effective acquisition process
• Improve and customize talent assessment approach in accordance with position requirements
• Accelerate the integration process of new hires through a holistic and integrated onboarding approach
• Build talent acquisition strategies and measure impact in compliance with organizational strategic directives

Target Audience

This course is designed specifically for HR and talent acquisition professionals who want to explore new approaches to attract and employ talents.

Target Competencies

• Employer branding
• Strategic thinking and planning
• Candidate assessment
• Onboarding
• Impact assessment

Course Outline

• Global trends’ impact on talent acquisition
• The rise of the social enterprise
• The workforce ecosystem
• Individual value proposition versus employee value proposition
• From careers to experiences and development
• The end of static jobs as we know them
• Employer branding strategy
• Brand equity
• Brand values
• Employer brand and value proposition
• Profiling your target audience
• Know your competitors
• Know yourself
• Communication strategy
• Understanding and applying employer branding metrics
• The candidate’s experience
• Candidates’ expectations
• Attractive job briefs
• Simplification of the online application process
• Hurdles: how much is too much?
• Hiring manager accountabilities
• Organizational culture overview
• The assessment stage
• Defining requirements
• Role analysis
• Functional must-haves
• Strategic requirements
• Assessment methods
• Validity of assessment methods
• Assessment simulations
• Occupational assessment
• Gamification of assessment tools
• The assessment framework
• Become an interview guru
• Preparing your questions and interview guides
• Managing the interview
• Quantification of interview results
• The onboarding phase
• The administrative process
• The four layers of onboarding for successful integration
• Compliance
• Clarification
• Culture and connection
• The psychological contract
• A linear approach
• A holistic approach
• Onboarding effectiveness
• Measuring effectiveness
• Organizational strategy versus acquisition strategy
• KPIs that matter
• Financial
• Customer KPIs
• Process KPIs

Other Dates