Government Relations and Public Affairs

This event has passed

Why Attend

Government relations and public affairs are the types of public relations that deal with how an organization interacts with government, with governmental regulators, the legislative and regulatory arms of government. Government relations is the branch of public relations that helps an organization communicate with governmental publics. Public affairs is the type of public relations that helps an organization interact with the government, legislators, interest groups and the media. These two functions often overlap, but government relations is often a more organization-to-government type of communication in which regulatory issues are discussed, communication directed to governmental representatives takes place, lobbying efforts directed at educating legislators are initiated and so on.

Event Date: 18/09/2023 – 22/09/2023

Request an In-House Proposal

Download 2025 Training Calendar

Overview
Course Outline

Module 1: Understanding the Principles of Government Relations & Public Affairs

- The founding concepts and best practices that underpin effective public affairs
- Understanding the origins of public affairs and government relations
- What public affairs and government relations can achieve
- Introducing public affairs and government relations activities
- Evaluating the threats and opportunities of acting and not acting

Module 2: Creating a Government Relations and Public Affairs Strategy

- A practical step-by-step approach to designing a lobbying strategy for any organization
- Learning the components of a public affairs and government relations strategy
- Identifying objectives and goals, stakeholders and key messages
- Measuring success

Module 3: Stakeholder Analysis & Management in Public Affairs

- How to shape and adapt government relations activities according to the needs and expectations of stakeholder audiences
- Identifying, categorizing and evaluating stakeholders
- Understanding what and how they think
- Identifying and researching political targets
- Mapping relationships with your stakeholders

Module 4: Understanding & Mapping your Public Affairs and Political Landscape

- How to extract insights from a big-picture view of the government and policy environment
- Understanding government influences on the policy agenda
- Evaluating sources of available intelligence
- Understanding the policy development cycle

Module 5: The Challenge of Governance on Public Policy & Affairs Implementation

- Social diversity’s impact on public policy and affairs governance and features today
- Keeping pace with social change – recent trends
- Aligning governance frameworks with government relations structures and public affairs
- Public policy, governance and administration interplay
- Ensuring social impact – practical tools and tips