McTimothy Associates

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AGGRESSIVE MARKET PENETRATION STRATEGIES

Why Attend

Achieving outstanding sales results in an increasingly competitive world is a challenging task. Only by establishing a modern sales force management system and by training sales management personnel effectively can today’s firm compete. 

This is a two-day sales and marketing training that helps in creating an intense and offensive market drive. With speed, the sales and marketing persons must: 

Generate awareness for the company’s products/services
Achieve consistent brand visibility across the given target market
Maximize sales volume/target delivery and achieve the company’s objectives
Grow market share for the brands 

$ 173.18

Event Date: 21/02/2023 – 23/02/2023

Total:

DAY ONE 

Personal Selling Skills 

  • The Selling Process – Call plans
  • Developing Probing skills
  • Effective Objections Handling
  • How well do you Know the Customer?
  • Sales challenges and sales differentiators
  • Planning and Implementing the Sales Strategy
  • Planning the market prospecting
  • Developing the right objectives
  • Identify customers’ REAL interests
  • Prioritize the customers: The Key Accounts Approach 

DAY TWO 

Sales Territory Management 

  • Territory Delineation
  • Route Planning
  • Achieving Sales Target for the period
  • Understanding your Product-Market and Competitive Move
  • Adding new prospects and deleting “dogs” customer
  • Profitable Negotiation Tactics
  • Rules of Commercial Negotiation
  • No Negotiation when Selling is unsure
  • Increase the level of customer needs first
  • Concession Strategies in Negotiation 

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