McTimothy Associates

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Why Attend

In simplistic terms, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time” (SAS). This course gives the participants a richer understanding of the foundations of the new digital marketing landscape and acquires a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. The hands-on application will be a vital advantage for participants attending the course.

$ 112.40

Event Date: 26/01/2023 – 28/01/2023


More Dates

17/10/2024 – 19/10/2024

Price: $ 126.90

Course Outline 

Digital Marketing: Overview and Scope 

  • Digital marketing versus traditional marketing 
  • B2B and B2C most ideal platforms: 
  • Facebook 
  • Twitter 
  • LinkedIn 
  • Business Blogging    
  • Auditing your website 
  • The seven-step digital marketing plan 
  • Organizing your digital marketing calendar


  • Search Engine Optimization 
  • SEO-Definition 
  • 21 SEO Tips that digital marketers need to know 
  • Understanding Google Analytics 

  • Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions 
  • Taking decisions based on Analytics Reporting 
  • Defining Business Goals and Objectives 
  • Measuring Tools and Methods 
  • Measuring your Site’s ROI 
  • Introduction to Goal Conversion – Tracking the Conversions 
  • Tracking Social Media Traffic – Advanced Segmentation 
  • Tracking Phone Calls with Google Analytics 
  • Integrating your Google AdWords campaigns into Google Analytics  
  • Social Media Marketing: Full Engagement Campaigns 
  • Overview and some brief statistics 
  • Social Media Marketing Strategy 
  • Setting up Social Media Goals 
  • Be Selective 
  • Find out where your targeted people connect 
  • Popular Social Media Networks 
  • Facebook Graph Search – SEO for Facebook 
  • Knowing your Audience 
  • Setting up Facebook Ads for your targeted demographics / their interests 
  • Lead Generation 
  • Ideas for Content Marketing 
  • Implementing Social Media/Engaging your Audience 
  • Tips to write social media updates 
  • Automating Social Media updates using Buffer 
  • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop 
  • Scheduling your social media updates 
  • Social Media Plugins to be incorporated with your website 
  • Measuring Success 
  • Using Google Analytics to track performance 
  • Wrap up

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