ESSENTIAL DIGITAL MARKETING STRATEGIES FOR BUSINESS

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Why Attend

In simplistic terms, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time” (SAS). This course gives the participants a richer understanding of the foundations of the new digital marketing landscape and acquires a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. The hands-on application will be a vital advantage for participants attending the course.

Event Date: 26/01/2023 – 28/01/2023

Request an In-House Proposal

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More Dates

20/06/2025 – 21/06/2025	Price: ₦195,000.0000 VAT
03/10/2025 – 04/10/2025	Price: ₦195,000.0000 VAT

Overview
Course Outline

Course Outline

Digital Marketing: Overview and Scope

Digital marketing versus traditional marketing
B2B and B2C most ideal platforms:
Facebook
Twitter
LinkedIn

Business Blogging   
Auditing your website
The seven-step digital marketing plan
Organizing your digital marketing calendar

Search Engine Optimization

SEO-Definition
21 SEO Tips that digital marketers need to know

Understanding Google Analytics
Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
Defining Business Goals and Objectives
Measuring Tools and Methods

Measuring your Site’s ROI
Introduction to Goal Conversion – Tracking the Conversions
Tracking Social Media Traffic – Advanced Segmentation
Tracking Phone Calls with Google Analytics
Integrating your Google AdWords campaigns into Google Analytics

Social Media Marketing: Full Engagement Campaigns

Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective

Find out where your targeted people connect
Popular Social Media Networks
Facebook Graph Search – SEO for Facebook
Knowing your Audience
Setting up Facebook Ads for your targeted demographics / their interests

Lead Generation
Ideas for Content Marketing
Implementing Social Media/Engaging your Audience
Tips to write social media updates
Automating Social Media updates using Buffer
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Scheduling your social media updates
Social Media Plugins to be incorporated with your website
Measuring Success
Using Google Analytics to track performance
Wrap up