McTimothy Associates

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Advanced Digital Marketing Certification Course (Hands-On Masterclass)

Why Attend

This course gives the participants richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. Hands-on application will be a vital advantage for participants attending the course.

$ 195.53

Event Date: 25/01/2024 – 27/01/2024

Total:

More Dates

25/04/2024 – 27/04/2024

Price: $ 195.53

04/07/2024 – 06/07/2024

Price: $ 195.53

05/09/2024 – 07/09/2024

Price: $ 195.53

Course Methodology

The course is action and deliverable oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and the supplied laptops.

Course Objectives

By the end of the course, participants will be able to:

  • Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
  • Recognize opportunities for using Search Engine Optimization (SEO) to provide value to your company and benefits to your customers.
  • Set up Google AdWords campaigns to enhance your organization’s engagement with customers and increase your organization’s overall market share through social media marketing.
  • Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
  • Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.

Target Audience

The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.

Target Competencies

  • Online marketing
  • Digital marketing plan
  • Social media scheduling
  • Generating sales leads
  • Social media campaigns
  • High impact websites
  • Google Analytics

Course Outlines

 The pillars of Conversion Rate Optimization (CRO)

  • Strategic thinking for advanced digital marketers
  • Introduction to CRO
  • From reach to conversion: Key metrics on the path to conversion
  • The fundamentals of A/B testing
  • A/B testing case studies
  • A/B testing software/tools
  • Live website critique: an overview of 5 websites and how to optimize them for conversions

Conversion tracking on Google Analytics and AdWords

  • Google Analytics refresher
  • How goals work in Google Analytics
  • Setting up goals in Google Analytics using URL triggers
  • Setting up goals in Google Analytics using code
  • Linking AdWords to Google Analytics
  • Setting up conversion tracking on Google AdWords
  • Analyzing AdWords campaigns in Google Analytics

Advanced Search Engine Marketing (SEM)

  • Advanced keywords optimizations
  • How to make the most out of the keyword planner
  • Using the opportunities tab
  • Using ad extensions
  • Setting up dynamic search ads
  • Using advanced ad targeting criteria
  • Using advanced bid optimizations

Advanced social media advertising techniques

  • How to use custom audiences on Facebook and Instagram
  • How to create a lookalike audience on Facebook and Instagram
  • Using pixels to track conversions
  • Generating advanced and custom reports on the Ad Manager
  • How to setup native landing pages on Facebook and generate leads
  • Advanced video marketing techniques on Facebook and Instagram
  • Advertising natively on Instagram

Advanced display and retargeting techniques

  • Introduction to programmatic advertising
  • Introduction to remarketing (Retargeting)
  • Advanced features in Google Display
  • Introduction to AdRoll
  • How to set up an advanced retargeting campaign
  • How to set up an advanced prospecting campaign
  • Reading and analyzing AdRoll reports

Advanced Search Engine Optimization (SEO) techniques

  • Setting up and using the Google Search Console
  • Key SEO tags that make or break your organic rankings
  • Useful SEO diagnostic tools
  • How to conduct a keyword research
  • Conducting on-page SEO
  • Conducting off-page SEO
  • Content marketing for SEO purposes

Influencers and affiliate marketing

  • General definitions
  • The benefits of influencers marketing
  • Techniques for successful influencers marketing
  • Key influencer’s marketing campaigns that worked
  • Introduction to affiliate marketing
  • The benefits of affiliate marketing
  • The dos and don’ts of affiliate marketing
  • Key affiliate marketing campaigns that worked

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