Marketing Communications & Brand Management

Course Objectives

By the end of the course, participants will be able to:

• Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
• Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
• Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
• Apply insights and skills needed to manage special marketing communications issues and create successful solutions
• Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment

Target Audience

The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses and non profit entities.

Target Competencies

• Communication functions
• Media alternatives
• Marketing communication planning
• Media scheduling
• Event concepts and management
• Brand positioning
• Social media campaigns