Marketing Strategy Process
Attend this Industry Leading Training Program to Help You Develop your Strategic Marketing Muscle Now

Learning or re-learning the concepts and practice of strategic marketing management for business growth is the right investment any CEO, CMO, or Marketing and Sales managers can make in this economic climate. Whether you are managing a new business, growing business, serving new or matured markets you constantly need to evaluate key competitive dimensions, review your strategy and implement your strategic option appropriately.

Overview

Winning in the marketplace requires managers to have an in-depth understanding of all areas of marketing – from formulation to execution. A firm’s adeptness in understanding markets and creating, capturing and sustaining unassailable customer value determines its growth and sustainability. Strategic Marketing Management offers a solid grounding in marketing management and strategies, equipping participants to enhance the profitability and position of their companies/brands, despite the continuous change in the markets, competition and technologies. This course will take you from basic to advanced strategy formulation and competitive positioning required to dominate your market.

Coverage Areas

▪ Marketing for Non-Marketers
▪ Marketing Planning
▪ The Marketing Environment & Competitors Analysis
▪ Strategic Marketing Model
▪ Consumer Buying Behavior
▪ Strategic Development
▪ Strategic Brand Management & Positioning
▪ Product/Service Decision & Management
▪ Pricing Decision & Strategies
▪ Channel and Distribution Tactics/Designing and Managing Channels
▪ Planning & Implementing Effective Promotion
▪ Implementing Marketing Programmes & Strategies.
▪ Strategic Brand Management Planning & Implementation
▪ Strategic/Key Account Management Strategies
▪ Applying Customer Lifetime Value to Strategy Formulation
▪ Brand Evolution: Building, Monitoring and Using Brand Equity
▪ Customer and Competitor Analysis
▪ Product Life Cycle and Marketing Evolution
▪ Strategic Marketing: Segmentation, Targeting and Positioning

For Whom?

This program is both suitable for:
* CMO/COO/CEO who wants to take a deeper knowledge into strategic marketing
* Marketing Managers
* Product and Operations Managers
* Business Development managers
* Channel and Merchandising Managers
* Sales Managers & Brand Managers
* Other General Managers with responsibilities for marketing/business development.