- The power of business management simulation
- How the Cesim SimFirm simulation can maximize your company performance
- Familiarizing teams with the case study
- Factors affecting market size
- Sales and marketing decisions
- Distribution and delivery priorities
- Production decisions
- Financing decisions
- Conducting a practice round using the simulation platform
- Discovery learning during decision rounds
- Studying and interpreting market outlook
- Calculating product level gross margin and distribution priorities
- Managing optimal inventory levels without losing potential sales
- Balancing investment in promotion and quality improvement
- Choosing the best pricing strategy
- Making the right production plan
- Selecting financial decisions to support your annual plan
- Strategy: the game plan towards achieving your vision
- Surpassing the competition with the four elements of the strategy pyramid
- Planning for victory through determining where to play and how to win
- Applying Porter’s grand strategies
- Guaranteeing results by turning strategy into action
- Teamwork: the secret weapon of sustainable strategy execution
- Taking the team from formation to full potential performance
- Leading a team through clear skies and storms
- Eliminating conflict to achieve a common team goal
- Product quality: building a product that your customers desire
- Investing in the organizational engine – production and logistics
- Maximizing quality to build a lasting customer impression
- The ‘PDCA’ cycle
- Supply and demand management: embracing the customer’s perspective
- Mastering price elasticity of demand to retain and grow your customers
- Managing production and delivery levels for lean operations
- Creating a profitable product portfolio
- Marketing and customer care: creating endless promoters for your brand
- Reaching all your customers through targeted promotion
- Revealing company customer care secrets
- Financial management: driving profitability and long-term shareholder value
- Making the right financial decisions to lead and grow
- Analyzing the key financial statements
- Studying the five key financial ratios that can make or break your business
- Wrap-Up
- Team presentations of company performance
- Review of lessons learned from simulation rounds
- Celebrating team success and realized profits
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