- Introduction to CSR
- Preliminary definitions of CSR
- Corporate citizenship concepts
- Business criticism in a CSR cycle
- Historical perspectives
- Evolving viewpoints on CSR
- Caroll’s four-part definition
- The importance of CSR
- People, planet, and profits theory
- Two views of CSR
- Should corporations be involved in CSR
- Arguments for and against CSR
- CSR and ethics
- Definitions and relationships
- Business ethics developments
- Ways companies integrate ethics
- Engagement in a global code of business ethics
- Making decisions on ethical issues
- The evolution and revolution of CSR
- The rise and fall of CSR
- The failure of CSR: three curses
- Embracing the future: five principles
- Shapeshifting: from CSR 1.0 to CSR 2.0
- Rules for effective CSR communication
- Characteristics of information relating to CSR
- Rule #1: act first, talk later
- Rule #2: the why and the wherefore
- Rule #3: be prepared
- Rule #4: CSR must be a boardroom priority
- Rule #5: involve the employees
- Rule #6: extract messages
- Rule #7: everybody is different
- Rule #8: embrace dialogue
- Rule #9: become an example of good practice
- Rule #10: responsible product brands
- Challenges of CSR
- Friedman versus Russell
- Dimensions of CSR
- Models of CSR
- Features of CSR models
- CSR in developing countries
- Drivers of CSR in developing countries
- CSR implementation framework
- Common mistakes in CSR
- Factors to consider in a business case for CSR