Course Methodology

This course uses a web based simulation with a graphical interface in which participants enter their strategic decisions. The task for the teams is to manage the sales and operations of an international pharmaceutical company. Key success factors include accurate forecasting and planning, analytical approaches to decision making and good teamwork. Teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. Teams will compete against each other and focus on cumulative earnings as the winning criteria.

Course Objectives

By the end of the course, participants will be able to:

• Increase awareness of operating a company from a general management perspective
• Recognize the interactions among the various companies and external influences in a complex and interrelated environment
• Interpret and forecast market situations and market results and translate them into goal oriented decisions
• Use fact based analytical decision making techniques by linking the decisions to cash flows and bottom line performance
• Utilize teamwork and problem solving methods in a dynamically evolving marketplace

Target Audience

All managers and business professionals who are involved in supporting the planning and strategy of their department or organization, as well as those who are involved in core business or support department management and supervisory roles.

Target Competencies

• Strategic decision making
• Financial analysis
• Business forecasting
• Sales and marketing skills
• Critical thinking
• Production and logistics management
• Teamwork
• Quality management

Note

This is a highly interactive course using Cesim’s web based business simulation game. Participants are to come with their laptops for the duration of the course.