Corporate Social Responsibility: Planning and execution (CSR)

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Why Attend

Corporate Social Responsibility (CSR) is the principle that drives businesses to support communities and people without expecting direct financial returns. This principle is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and interests. The diﬃculty is finding a balance between doing good for the community and its constituents and making sure the practices benefit your business as well. This course covers CSR methods, tools, principles, and practices, the ethics of CSR, communication CSR, as well as the challenges of CSR, and how to deal with them.

Event Date: 24/07/2023 – 26/07/2023

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Overview
Course Outline

Introduction to CSR
- Preliminary definitions of CSR
- Corporate citizenship concepts
- Business criticism in a CSR cycle
- Historical perspectives
- Evolving viewpoints on CSR
- Caroll’s four-part definition
The importance of CSR
- People, planet, and profits theory
- Two views of CSR
- Should corporations be involved in CSR
- Arguments for and against CSR
CSR and ethics
- Definitions and relationships
- Business ethics developments
- Ways companies integrate ethics
- Engagement in a global code of business ethics
- Making decisions on ethical issues
The evolution and revolution of CSR
- The rise and fall of CSR
- The failure of CSR: three curses
- Embracing the future: five principles
- Shapeshifting: from CSR 1.0 to CSR 2.0
Rules for effective CSR communication
- Characteristics of information relating to CSR
- Rule #1: act first, talk later
- Rule #2: the why and the wherefore
- Rule #3: be prepared
- Rule #4: CSR must be a boardroom priority
- Rule #5: involve the employees
- Rule #6: extract messages
- Rule #7: everybody is different
- Rule #8: embrace dialogue
- Rule #9: become an example of good practice
- Rule #10: responsible product brands
Challenges of CSR
- Friedman versus Russell
- Dimensions of CSR
- Models of CSR
- Features of CSR models
- CSR in developing countries
- Drivers of CSR in developing countries
- CSR implementation framework
- Common mistakes in CSR
- Factors to consider in a business case for CSR