COURSE COVERAGE

Course Outline

Digital Marketing: Overview and Scope

• Digital marketing versus traditional marketing
• B2B and B2C most ideal platforms:
• Facebook
• Twitter
• LinkedIn
• Business Blogging
• Auditing your website
• The seven step digital marketing plan
• Organizing your digital marketing calendar

Search Engine Optimization

• SEO-Definition
• 21 SEO Tips that digital marketers need to know

Google AdWords

• Setting up Google AdWords Campaigns Content Structuring
• Finding and selecting the right Keywords
• Campaign Setup procedure
• Organizing Ad Groups
• Optimizing Landing Pages
• Bid Management
• Analytics – Measure and fine-tune

Google Analytics

• Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
• Taking decisions based on Analytics Reporting
• Defining Business Goals and Objectives
• Measuring Tools and Methods
• Measuring your Site’s ROI
• Introduction to Goal Conversion – Tracking the Conversions
• Tracking Social Media Traffic – Advanced Segmentation
• Tracking Phone Calls with Google Analytics
• Integrating your Google AdWords campaigns into Google Analytics

Social Media Marketing: Full Engagement Campaigns

• Overview and some brief statistics
• Social Media Marketing Strategy
• Setting up Social Media Goals
• Be Selective
• Find out where your targeted people connect
• Popular Social Media Networks
• Facebook Graph Search – SEO for Facebook
• Knowing your Audience
• Setting up Facebook Ads for your targeted demographics / their interests
• Setting up LinkedIn Ads for your targeted industry / prospects
• Google Alerts – Monitoring your brands, competitions, and industry trends using
• Hashtags – Best Practices & Tools
• Inbound Marketing – Overview and Methodology
• Self-hosted Blogging – Tips & Tools
• Lead Generation
• Ideas for Content Marketing
• Implementing Social Media/Engaging your Audience
• Tips to write social media updates
• Automating Social Media updates using Buffer
• Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
• Scheduling your social media updates
• Social Media Plugins to be incorporated with your website

Measuring Success

• Using Google Analytics to track performance
• Bounce Rate, Time Spent on Site and Conversions!
• Tracking Offline Conversions

Duration: 3 days

Class Session : 10:00am – 3:30pm each day including Breakfast and Lunch time

Customize Your Training

This training solution and other training topics from McTimothyAssociates are currently available as residential/in-house option.

Please Note

McTimothy Associates Reserves the right to postpone or cancel a course due to unforeseen circumstances beyond our control. In such cases delegate(s) will be registered for the next run of the Course.