McTimothy Associates

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Public Relations and Media Management Skills

Why Attend

Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants in this course will understand their role as PR professionals, acquire verbal and written communication techniques, and be able to evaluate crises and deal with the media while promoting the organization’s reputation.

$ 173.18

Event Date: 15/03/2023 – 17/03/2023

Total:

More Dates

17/07/2024 – 19/07/2024

Price: $ 234.63

14/11/2024 – 16/11/2024

Price: $ 234.63

  • PR concepts
    • Criteria for successful PR
    • PR tools
    • Definition, roles, and situations
    • Qualities for successful PR staff
  • PR and communication skills
    • Importance of communication in PR
    • The PR officer as a communicator
    • Exchange of messages
    • Models of the communication process
    • Overcoming communication barriers
    • Importance of body language in PR activities
    • Definition of effective writing
    • Use of clear language
    • Writing memos, letters
    • Preparing colorful newsletters
    • Designing and preparing attractive brochures
  • PR responsibilities
    • Corporate image identity and reputation
    • Benefits of an effective corporate image
    • Internal and external spheres
    • Forming a corporate image on the spheres
  • PR and the media
    • Definition of media
    • Types of media
    • Recorded and live interviews
    • Behavior during media interviews
    • PR and the media: the tools
    • Press conferences
    • Preparing press kits
    • Preparing press releases
    • Dealing with the media
    • Building good relations with the media
    • Dealing with the press during times of crisis
  • Presentation skills and delivering a speech
    • Key characteristics of dynamic speakers
    • Importance of preparation
    • Selecting a topic and purpose
    • Analyzing the audience
    • Rehearsing the speech
    • Public speaking anxiety
    • Verbal characteristics and eye contact
  • The PR promotional role
    • Decision-making process of consumers
    • Corporate community involvement
    • Marketing PR (MPR)
    • PR role in marketing
    • Sponsorship and promotions
    • Organizing different exhibitions

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