McTimothy Associates

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Maximizing Customer Relationship

Why Attend

This course fits perfectly into two important business functions: customer service and marketing. Have you ever wondered what makes some organizations shine in the hearts and minds of customers, achieve the highest levels of customer delight and at the same time generate record profits? In this course, we blend customer service and marketing to give a practical insight into the workings of such successful organizations. We cover concepts such as customer satisfaction and loyalty, customer segmentation, profitability, customer satisfaction surveys, the customer value proposition, and loyalty schemes to help you create a roadmap that will take your organization to new heights.

$ 162.01

Event Date: 23/06/2022 – 25/06/2022


More Dates

06/06/2024 – 08/06/2024

Price: $ 195.53

10/10/2024 – 12/10/2024

Price: $ 195.53

Key definitions

  • Customer satisfaction, retention, loyalty, and delight
  • Levels of customer loyalty
  • Customer satisfaction and loyalty
  • Customer delight

Building relationships with customers for loyalty

  • The need for relationships with customers
  • How to build relationships for loyalty
  • Reasons for low customer engagement
  • Identifying drivers of customer loyalty

Principles of Customer Relationships

  • The importance of knowing your customers
  • Importance of value in relationship

Challenges of Relationships building

  • The 12 challenges of relationship building
Strategies for building relationships
  • Real-life example
  • Voices of customer
  • Grievance handling in customer relationship
Determinants of Customer Relationships
  • Determinants of good customer relationships
  • Understanding factors influencing customer behaviors
  • Customer behavior to drive better relationships
  • Maximizing customer relationships

Pitfalls to avoid

  • Avoid these deadly mistakes
  • Practice exercise

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