Essentials of Marketing Communication & Brand Management

Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.

Target audience:  marketing managers, marketing executives, business managers, business owners, company representatives and interested individuals

Course Objectives

At the end of the training, the participants will be able to:

• Create a solid brand image
• Learn how to improve brand visibility
• Discover innovative branding methods
• Better define organization brand
• Learn how to implement best practices for branding
• Leave the workshop with individualized blueprint.

Other Dates

23Feb

23May

23Aug