Course Methodology 

The course is action and deliverable-oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing their digital marketing plan using the participant workbook and the supplied laptops.  

Course Objectives 

By the end of the course, participants will be able to: 

• Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications for each. 
• Recognize opportunities for using Search Engine Optimization (SEO) to provide value to your company and benefits to your customers. 

• Set up Google AdWords campaigns to enhance your organization’s engagement with customers and increase your organization’s overall market share through social media marketing. 
• Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them. 
• Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.    

Target Audience 

The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to market and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend. 

Target Competencies 

• Online marketing   
• Digital marketing plan    
• Social media scheduling   
• Generating sales leads   
• Social media campaigns 
• High-impact websites 
• Google Analytics  

Duration: 2 days

Class Session: 10:00 am – 4:00 pm each day including Breakfast and Lunchtime

Customize Your Training

This training solution and other training topics from McTimothyAssociates are currently available as residential/in-house options.

Please Note

McTimothy Associates Reserves the right to postpone or cancel a course due to unforeseen circumstances beyond our control. In such cases, delegate(s) will be registered for the next run of the Course.