McTimothy Associates

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Customer Acquisition and Retention Strategies

Why Attend

A well-structured Customer Acquisition & Retention Strategies pays a pivotal role in a successful business. New Customer acquisition is a crucial driver for businesses. Providing the right product/service with great experience will help you to increase the customer base. At the same time, customer retention is critical to consistent growth and financial planning. Effective strategic planning is essential to the future success of any organization. Effective strategy delivery creates a basis for sustained competitive differentiation coupled with simultaneous revenue, cost and service impact.

This Customer Acquisition & Retention Strategies Training Course provides delegates with the tools and techniques to create a powerful new approach to strategy in their organizations: one based on putting customer value at the center. This program focuses on strategic planning and how to implement it. You will not think about strategy in the same way ever again.

$ 195.53

Event Date: 14/02/2024 – 16/02/2024

Total:

Learning Objectives

By attending the Customer Acquisition & Retention Strategies Training Course, delegates will learn a new process that they can introduce to their organizations along with easy-to-learn techniques:

  • To define new but proven strategy approaches centered on customer outcomes
  • To create and deliver against business planning that involves the whole organization
  • To provide an in-depth stakeholder engagement framework
  • To highlight the process of effective implementation
  • To provide insights into strategic planning problems to avoid
  • To highlight examples of strategic success and failure
  • To provide insights into productive contingency planning

Target Audience

Customer Acquisition & Retention Strategies Training Course is designed for senior managers, business unit managers, business strategists, developers of business plans, analysts and researchers supporting the development of business plans, all people required to contribute to and implement a customer-centric strategy

Training Methodology

This McTimothy Associates Training incorporates the most up-to-date training and capability development methodologies available in the market. The customer Acquisition and Retention Strategies course is carefully designed to address the whole breadth of learning styles and to inspire and engage participants fully. The sessions are also highly participative and include powerful individual or group exercises, thereby providing opportunities for personal participation in real situations. During these exercises, you discover that you can quickly do what you are learning. This process makes the training fun-filled, fast-paced, challenging and empowering.

Pre & Post course assessments will be used to measure the effectiveness of this training.

 

Course Contents

Module 1- The “Why” of Strategy

Introduction

    • How strategy has been traditionally thought about. How it has changed over time. Truths and myths. Studies and statistics.
    • Huge percentage of strategies fail. Why?
    • The dynamics of the business world compared to inert company structures

 The strategy process

    • Why it’s important to have a process to follow.
    • Making strategy live – the strategy playbook

Finding your organization’s why

      • The limitations of mission and vision statements
      • Why clarity of purpose is the best foundation for strategy
      • Lessons from different types of organization
      • Practical exercise: how, what and why

Module 2 – Aligning Strategy To Customer Value

Customer Outcomes

    • Who are our customers and what do they really want?
    • What business are we truly in?
    • Understanding the principles of customer innovation

 The value disciplines approach

    • Customer intimacy versus product leadership versus operational excellence
    • Why you have to choose!

Mapping the strategy

    • Customer intimacy versus product leadership versus operational excellence
    • Why you have to choose!

Mapping the strategy

    • Concepts driving Blue Ocean strategy – advantages and limitations
    • Understanding the Outcome-driven Strategy Canvas

Module 3 – Practical Implications of Strategy Implementation

Competitive landscape

    • Who are our current competitors?
    • Who are our future competitors?
    • Disruptive competition – myths and realities

 Current capability

    • How to use the “voice of the customer” to establish current capability
    • Understanding the Organizational Readiness Competency Assessment

The basis of change

    • Determining core capabilities
    • Determining new capabilities
    • Option evaluation

Strategic trajectory

    • Introducing the concept of “trajectory” and how it applies to strategy
    • Current and future internal and external forces

Module 4 – Managing Change To Deliver Customer Value

Stakeholder management

    • Why traditional approaches don’t work
    • the different types of stakeholders:
      • Societal (includes regulators)
      • Owners
      • Employees
      • Customers
      • Suppliers

 Outcome-driven change blueprint

    • Understanding outcome-based thinking and its application to strategy
    • Understand how outcome-driven innovation creates competitive superiority

The “unbalanced scorecard”

    • Building on Kaplan and Norton’s work to create a customer-centric scorecard that aligns strategy to the customer to process to people to technology

Business planning

    • How to build a business plan that’s powerful, innovative, outcome-aligned, easy to understand and drives change

Module 5 – Effective Strategy Implementation

Building capability into the organization

    • The “learning organization”
    • FAST leadership
    • Engaged and productive people

Consolidating thinking, methods and techniques

    • The Strategy Playbook
    • Recap key lessons learned

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