Course Outline
- Introduction to competitive strategies
- Â Â Â Â Â Â Â Â Â The three big strategic questions
- Â Â Â Â Â Â Â Â Â Strategy and the quest for competitive advantage
- Â Â Â Â Â Â Â Â Â Defining competitive strategy
- Â Â Â Â Â Â Â Â Â The five generic competitive strategies
- Low-cost provider strategies
- Â Â Â Â Â Â Â Â Â Objectives and key to success
- Â Â Â Â Â Â Â Â Â Translating a low-cost advantage into higher profits
- Â Â Â Â Â Â Â Â Â Approaches to securing a cost advantage
-          Controlling cost drivers
- Â Â Â Â Â Â Â Â Â Revamping the value chain
- Â Â Â Â Â Â Â Â Â Keys to success in achieving low-cost leadership
- Â Â Â Â Â Â Â Â Â When does a low-cost strategy work best
- Â Â Â Â Â Â Â Â Â Pitfalls of low-cost strategies
- Differentiation provider strategies
- Â Â Â Â Â Â Â Â Â Objectives and key to success
- Â Â Â Â Â Â Â Â Â Benefits of a successful differentiation
- Â Â Â Â Â Â Â Â Â Types of differentiation themes
- Â Â Â Â Â Â Â Â Â Sustaining differentiation
- Â Â Â Â Â Â Â Â Â Importance of perceived value
- Â Â Â Â Â Â Â Â Â Signaling value as well as delivering value
- Â Â Â Â Â Â Â Â Â When does a differentiation strategy work best
- Â Â Â Â Â Â Â Â Â Pitfalls of differentiation strategies
- Best cost and focus provider strategies
- Â Â Â Â Â Â Â Â Â Objectives and key to success
- Â Â Â Â Â Â Â Â Â When does the best cost strategy work best
- Â Â Â Â Â Â Â Â Â Risks of a best cost strategy
- Â Â Â Â Â Â Â Â Â Focus low cost and focus differentiation strategies
- Â Â Â Â Â Â Â Â Â Objectives and key to success
- Â Â Â Â Â Â Â Â Â Approaches to defining a market niche
- Â Â Â Â Â Â Â Â Â When does a focus strategy work best
- Â Â Â Â Â Â Â Â Â Risks of a focus strategy
- Blue Ocean strategy – the new market space
- Â Â Â Â Â Â Â Â Â Red ocean versus blue ocean strategies
- Â Â Â Â Â Â Â Â Â The impact of creating blue oceans
- Â Â Â Â Â Â Â Â Â Value innovation: the cornerstone of Blue Ocean strategy
- Â Â Â Â Â Â Â Â Â The six principles of a Blue Ocean strategy
- Â Â Â Â Â Â Â Â Â Analytical tools and frameworks
- Â Â Â Â Â Â Â Â Â The strategy canvas
- Â Â Â Â Â Â Â Â Â The ‘eliminate-reduce-raise-create’ actions framework
- Â Â Â Â Â Â Â Â Â Reading the value curves
- Â Â Â Â Â Â Â Â Â Formulating a Blue Ocean Strategy
- Â Â Â Â Â Â Â Â Â Reconstructing market boundaries
- Â Â Â Â Â Â Â Â Â Focusing on the big picture, not the numbers
- Â Â Â Â Â Â Â Â Â Reaching beyond existing demand