Certified Talent Acquisition Professional (CTAP)

Course Outline

• Global trends’ impact on talent acquisition
• The rise of the social enterprise
• The workforce ecosystem
• Individual value proposition versus employee value proposition
• From careers to experiences and development
• The end of static jobs as we know them
• Employer branding strategy
• Brand equity
• Brand values
• Employer brand and value proposition
• Profiling your target audience
• Know your competitors
• Know yourself
• Communication strategy
• Understanding and applying employer branding metrics
• The candidate’s experience
• Candidates’ expectations
• Attractive job briefs
• Simplification of online application process
• Hurdles: how much is too much?
• Hiring manager accountabilities
• Organizational culture overview
• The assessment stage
• Defining requirements
• Role analysis
• Functional must haves
• Strategic requirements
• Assessment methods
• Validity of assessment methods
• Assessment simulations
• Occupational assessment
• Gamification of assessment tools
• The assessment framework
• Become an interview guru
• Preparing your questions and interview guides
• Managing the interview
• Quantification of interview results
• The onboarding phase
• The administrative process
• They four layers of onboarding for successful integration
• Compliance
• Clarification
• Culture and connection
• The psychological contract
• A linear approach
• A holistic approach
• Onboarding effectiveness
• Measuring effectiveness
• Organizational strategy versus acquisition strategy
• KPIs that matter
• Financial
• Customer KPIs
• Process KPIs