Blue Ocean Strategy Masterclass

Course Objectives

By the end of the course, participants will be able to:

• Apply effectively the strategy management process using essential strategic thinking and planning tools and techniques
• Employ models and frameworks to strategically analyze the external environment of an organization
• Identify and build organizational competencies, capabilities, and competitive position
• Implement a measurable strategic plan to achieve the organization’s vision
• Translate the strategic plan into internal operations with a focus on continuous improvement
• Define a corporate culture that promotes good strategy execution

Day One

Understanding Strategic Positioning and value chain

• Why Some Companies are Regularly More Profitable than Others
• Understanding Business Strategy
• How to Develop a Business Strategy
• The five forces that shape strategy
• Competitive analysis
• Steps to Positioning Your Organization Strategically
• Value chain analysis
• Mapping Your Strategy and Your Organization’s Financial Performance
• The Role of Leadership in Strategy.

Day Two

Blue Ocean Strategic Thought

• Separating Blue Ocean Strategy from Competition-based Strategy
• Finding the Uncontested Market Space
• Guides to Resetting the Rules of the Business Game
• Replacing Competitive Convergence and Struggle to “Be the Best”
• Right and Wrong Measures of Competitive Success
• The Strategy Canvas
• Profit and Growth Consequences of Creating Blue Oceans

Day Three

Value Chain Management and the P&L Performance

• Defining your Value Chain
• Differentiating Execution and “Best Practices”
• Value Innovation – Offering Unprecedented Utility
• The “Tailored” Value Chain
• Cost, Price, and the Management of the Value Chain
• Configuring Activities to Create Customer Value.

Other Dates

26Jun

19Sep

18Oct