Branding is the process by which companies distinguish their product offerings from the competition. A brand is created by developing a distinctive name, package and design, and by arousing customer expectations about the offering. This course tackles all the competencies needed to build a strong organizational brand and evaluate its performance and perceptions in the market place. It also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies and the signs that can indicate a troubled branding strategy.
$ 279.32
Event Date: 11/04/2023 – 13/04/2023
Definitions and Anatomy of Brands Brand Planning Models The Strategic Brand Management Process Brand Equity and Identity Building Brand Portfolios Brand EvaluationCourse Outlines