In simple terms, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time” (SAS).
This course gives participants richer understanding of the foundations of the new digital marketing landscape and provides them with a new set of stories, concepts, and tools to help them digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. Hands-on application will be a vital advantage for participants attending this course.
₦195,000.0000 VAT
Event Date: 20/06/2025 – 21/06/2025
24/02/2025 – 25/02/2025 |
Price: ₦195,000.0000 VAT |
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03/10/2025 – 04/10/2025 |
Price: ₦195,000.0000 VAT |
Course Methodology
The course is action and deliverable-oriented. It includes short presentations on relevant topics by the consultant and participants and the completion of the participants’ own digital marketing plan using their workbooks and the supplied laptops.
Course Objectives
By the end of the course, participants will be able to:
Target Audience
The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
Target Competencies
Course Outline
• Tracking offline conversions