- The pillars of Conversion Rate Optimization (CRO)
- Strategic thinking for advanced digital marketers
- Introduction to CRO
- From reach to conversion: Key metrics on the path to conversion
- The fundamentals of A/B testing
- A/B testing case studies
- A/B testing software/tools
- Live website critique: an overview of 5 websites and how to optimize them for conversions
- Conversion tracking on Google Analytics and AdWords
- Google Analytics refresher
- How goals work in Google Analytics
- Setting up goals in Google Analytics using URL triggers
- Setting up goals in Google Analytics using code
- Linking AdWords to Google Analytics
- Setting up conversion tracking on Google AdWords
- Analyzing AdWords campaigns in Google Analytics
- Advanced Search Engine Marketing (SEM)
- Advanced keywords optimizations
- How to make the most out of the keyword planner
- Using the opportunities tab
- Using ad extensions
- Setting up dynamic search ads
- Using advanced ad targeting criteria
- Using advanced bid optimizations
- Advanced social media advertising techniques
- How to use custom audiences on Facebook and Instagram
- How to create a lookalike audience on Facebook and Instagram
- Using pixels to track conversions
- Generating advanced and custom reports on the Ad Manager
- How to setup native landing pages on Facebook and generate leads
- Advanced video marketing techniques on Facebook and Instagram
- Advertising natively on Instagram
- Advanced display and retargeting techniques
- Introduction to programmatic advertising
- Introduction to remarketing (Retargeting)
- Advanced features in Google Display
- Introduction to AdRoll
- How to set up an advanced retargeting campaign
- How to set up an advanced prospecting campaign
- Reading and analyzing AdRoll reports
- Advanced Search Engine Optimization (SEO) techniques
- Setting up and using the Google Search Console
- Key SEO tags that make or break your organic rankings
- Useful SEO diagnostic tools
- How to conduct a keyword research
- Conducting on-page SEO
- Conducting off-page SEO
- Content marketing for SEO purposes
- Influencers and affiliate marketing
- General definitions
- The benefits of influencers marketing
- Techniques for successful influencers marketing
- Key influencers’ marketing campaigns that worked
- Introduction to affiliate marketing
- The benefits of affiliate marketing
- The dos and don’ts of affiliate marketing
- Key affiliate marketing campaigns that worked
_
_