Winning in the marketplace requires managers to have an in-depth understanding of all areas of strategic marketing – from formulation to execution of strategies. A firm’s adeptness in understanding markets and creating, capturing, and sustaining unassailable customer value determines its growth and sustainability. Strategic Marketing Management offers a solid grounding in marketing management and strategies, equipping participants to enhance the profitability and position of their companies/brands, despite the continuous change in the markets, competition, and technologies. This course will take you from basic to advanced strategy formulation and competitive positioning required to dominate your market.

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By the end of the course, participants will be able to:

* Apply a logical step-by-step process to produce a sound marketing plan

* Devise a marketing plan that builds on marketing audit findings

* Use marketing audit findings to identify effective strategies and tactics

* Develop the components of the strategic marketing plan

* Identify and implement the different marketing warfare strategies (offensive, defensive, and flanking).

General managers, marketing managers, product, and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans will also significantly benefit from the course.

Micro and macro analysis

Setting marketing mix

Devising ‘SMART’ goals

Blue ocean strategies

Managing business portfolio

Producing a Boston Consulting Group matrix

Structuring a marketing plan