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PRODID:-//McTimothy Associates
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X-WR-CALNAME:McTimothy Associates
X-ORIGINAL-URL:https://www.mctimothyassociates.com/product/the-strategic-marketing-plan-2/
X-WR-CALDESC:THE STRATEGIC MARKETING PLAN
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DTSTART;TZID=Europe/Paris:20220714T100000
DTEND;TZID=Europe/Paris:20220716T160000
SUMMARY:THE STRATEGIC MARKETING PLAN
DESCRIPTION:Course Methodology The course employs a variety of case studies and exercises aimed at enhancing the right set of skills needed to develop and monitor the implementation of a strategic marketing plan. Group presentations and short debriefs related to different strategic marketing planning topics will also be integral parts of the course. Course Objectives By the end of the course, participants will be able to: Apply a logical step-by-step process to produce a sound marketing plan Devise a marketing plan that builds on marketing audit findings Use marketing audit findings to identify effective strategies and tactics Develop the components of the strategic marketing plan Identify and implement the different marketing warfare strategies (offensive, defensive and flanking) Target Audience General managers, marketing managers, product and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course. Target Competencies Micro and macro analysis Setting marketing mix Devising 'SMART' goals Blue ocean strategies Managing business portfolio Producing a Boston Consulting Group matrix Structuring a marketing plan
URL:https://www.mctimothyassociates.com/product/the-strategic-marketing-plan-2/
LOCATION:The professional Place, 12B Olumoroti Street Gbagada Phrase 2, Gbagada Lagos
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