BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//McTimothy Associates
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:McTimothy Associates
X-ORIGINAL-URL:https://www.mctimothyassociates.com/product/advanced-digital-marketing-certification-course-hands-on-masterclass-6/
X-WR-CALDESC:Advanced Digital Marketing Certification Course
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20240314T100000
DTEND;TZID=Europe/Paris:20240316T160000
SUMMARY:Advanced Digital Marketing Certification Course
DESCRIPTION:COURSE COVERAGE Course Outline Digital Marketing: Overview and Scope Digital marketing versus traditional marketing B2B and B2C most ideal platforms: Facebook Twitter LinkedIn Business Blogging Auditing your website The seven step digital marketing plan Organizing your digital marketing calendar Search Engine Optimization SEO-Definition 21 SEO Tips that digital marketers need to know Google AdWords Setting up Google AdWords Campaigns Content Structuring Finding and selecting the right Keywords Campaign Setup procedure Organizing Ad Groups Optimizing Landing Pages Bid Management Analytics – Measure and fine-tune Google Analytics Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions Taking decisions based on Analytics Reporting Defining Business Goals and Objectives Measuring Tools and Methods Measuring your Site’s ROI Introduction to Goal Conversion – Tracking the Conversions Tracking Social Media Traffic – Advanced Segmentation Tracking Phone Calls with Google Analytics Integrating your Google AdWords campaigns into Google Analytics Social Media Marketing: Full Engagement Campaigns Overview and some brief statistics Social Media Marketing Strategy Setting up Social Media Goals Be Selective Find out where your targeted people connect Popular Social Media Networks Facebook Graph Search – SEO for Facebook Knowing your Audience Setting up Facebook Ads for your targeted demographics / their interests Setting up LinkedIn Ads for your targeted industry / prospects Google Alerts – Monitoring your brands, competitions, and industry trends using Hashtags – Best Practices & Tools Inbound Marketing – Overview and Methodology Self-hosted Blogging – Tips & Tools Lead Generation Ideas for Content Marketing Implementing Social Media/Engaging your Audience Tips to write social media updates Automating Social Media updates using Buffer Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop Scheduling your social media updates Social Media Plugins to be incorporated with your website Measuring Success Using Google Analytics to track performance Bounce Rate, Time Spent on Site and Conversions! Tracking Offline Conversions Duration: 3 days Class Session : 10:00am – 3:30pm each day including Breakfast and Lunch time Customize Your Training This training solution and other training topics from McTimothyAssociates are currently available as residential/in-house option. Please Note McTimothy Associates Reserves the right to postpone or cancel a course due to unforeseen circumstances beyond our control. In such cases delegate(s) will be registered for the next run of the Course.
URL:https://www.mctimothyassociates.com/product/advanced-digital-marketing-certification-course-hands-on-masterclass-6/
LOCATION:The Professional Place 12B, Olumoroti Street, Gbagada Phase2, Gbagada, Lagos
END:VEVENT
END:VCALENDAR